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Percol Coffee helps children in Africa: New Africa range of hot drinks supports health and education
12th July 2008
Percol, the multi-award winning Fairtrade and Organic coffee, is launching a new range of hot drinks where every pack raises money for children in Africa. Percol has created a new initiative, ‘Children in Africa’ which will raise capital through a delicious range of hot drinks sold in UK supermarkets, to build schools in remote and poor areas of Africa.
The first project is a school in Cameroon which requires £10,000. Percol has already raised one third of the money needed and building is scheduled to start in Autumn 2008. Buh is a small community in North West Cameroon with a population of 1800. The current school is overcrowded, in a state of disrepair and not fit for purpose. Parents keep their children away from school because the building is dangerous, especially in the rainy season. Percol is working with a local partner Schools for Africa to oversee the project and ensure smooth running on the ground. Customers can follow the project at: http://www.percol.co.uk/charities/children_in_africa.html
Funds will be raised from sales of packs of four new delicious products where all ingredients are sourced from Fairtrade certified producers and comply with the very high standards in quality and taste which are synonymous with the Percol brand. The new Percol Fairtrade African range includes four delicious hot drinks:
- Fairtrade & Organic African Roast & Ground Coffee (227g, £2.89)
A deliciously smooth, rich and very well balanced coffee with fruit and wine overtones - Fairtrade African Instant Coffee (100g, £2.89)
Excellent fragrant aroma with hints of cinnamon and orange. A soft acidity with a delicate flavour of lightly toasted hazelnuts - Fairtrade African Tea (200g, £2.49)
Refreshing and full flavoured, fine refreshing, everyday tea - Fairtrade African Instant Hot Chocolate (28g, 45p)
Smooth, velvety dark and rich premium chocolate with a continental feel – HVO free and (unbelievably!) low fat
Percol Founder, Brian Chapman, says; “We have been producing the highest quality Fairtrade coffees for nearly twenty years. I have always dreamed about creating a range from Africa and at the same time, help some of the more disadvantaged there. We’ve created an extremely exciting initiative - we have married the best ingredients we could find with a genuine project which is going to impact people’s daily lives and which, at the same time, offers a first for customers in the UK – one range, of four drinks, all sourced from Africa, with each pack sold benefiting the project.”
Percol has won a total of 27 awards, more than any other coffee. Percol won five golds at the 2007 Great Taste Awards for its Fairtrade Honduras, Decaffeinated Fairtrade Colombia, Fairtrade Organic Latin America, Fairtrade Organic Espresso and Rainforest Organic Colombia, having already won 2 golds at both the 2006 and 2005 awards.
